Your Social Media and PR Strategy for 2018
Social media and PR can feel difficult to navigate. Sometimes you feel lost in a maze of conversations, connections and hashtags; other times you just don't know where to start.
2018 is going to be different. This is the year when you really make social media and PR work for your business. Andrea Sexton and Esther James have a wealth of experience and have developed this workshop to give the tools you need to get you business noticed in 2018.
Who should attend?
This workshop is for business owners and their employees who want to understand how to best use social media for business and how that relates to PR. Attendees may be new to business or have been in business for a number of years but don’t know where to start with social media want to know more about which social media platforms (Facebook, LinkedIn, Twitter etc.) will work for their business.
What will you gain from attending?
Customer profile – We start at the beginning, if you want to engage your customer you will need to understand them
Where are your customers – Next we cover the main social media platforms and match them to your customer profile
Stuck for ideas on what to say? You won’t be after this session. We will develop a list of content ideas for you to share about your business
Create an outline social media plan tailored to your business
What PR is and why you need it
How PR fits in with your marketing and social media strategy
What the best PR platforms are your your business
This event will be held at Deskhoppers in Yate. There is limited free parking, allocated on a first come, first served basis. Pay and display parking is avaialable over the road at Yate Station.
Yate train station is a 1 minute walk.